Bcg matrix of microsoft2/15/2023 ![]() It would seem that a free alternative would be death knell for Microsoft Office, but it wasn't. Then came OpenOffice and other open-source alternatives, offering a free office suite for those fed up with Microsoft. Can Office maintain its dominance in the face of this competition? Or will Microsoft's cash cow be put out to pasture?įor a long time there really was no other choice than Microsoft Office. Office not only faces competition from a slew of free applications, but also from search giant Google ( GOOGL -0.95%). In fiscal 2013 Microsoft derived $16 billion in operating income from the division comprised mainly of Office, with a fantastic 65% operating margin to boot.įor many years Microsoft Office faced little real competition, but today the story has changed. While the Windows operating system is an important part of Microsoft's ( MSFT -0.19%) business, its Office suite of productivity products is actually the company's largest cash cow. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
May 2023
Categories |